L.A.’s iconic lowriders featured on new USPS ‘Lowrider Forever’ stamps
L.A.’s iconic lowriders featured on new USPS ‘Lowrider Forever’ stamps
The U.S. Postal Service is launching a new set of Forever stamps this Friday, celebrating a quintessentially Southern Californian tradition: classic lowrider car culture. These commemorative stamps highlight five meticulously crafted lowrider models, each with a distinct name, as part of a special series honoring their artistic and cultural significance.
According to the USPS, the stamps pay tribute to the “lowrider car artistry and culture rooted in the working-class Mexican American/Chicano communities across the American Southwest.” The designs emphasize not only the vehicles’ ability to “hop, bounce, and glide” but also their vibrant paintwork and opulent interiors, capturing the essence of this iconic style.
The stamps were created by art director Antonio Alcala, who incorporated existing photographs from Humberto “Beto” Mendoza and Philip Gorden. Artist Danny Alvarado contributed the pinstriping elements, enhancing the visual appeal of the series. Each stamp costs 78 cents and is available in sheets of 15, with three of each design, priced at $11.70.
Announced at a ceremony in San Diego, the stamps will soon be available nationwide. The release coincides with the unveiling of the designs, which can also be ordered online. NBC Los Angeles recently interviewed two lowrider owners whose cars are featured in the collection.
“Still can’t believe it,” Anthony Onorato said, reflecting on the stamp’s debut. “It’s just awesome.”
“To be a part of this, it’s great,” Frankie Onorato added, sharing his pride in the project.
The brothers, San Pedro residents and owners of The Golden Rose—a 1964 Chevrolet Impala painted in striking orange—explained how their father, Rosario, inspired their passion. The car’s name, they revealed, is a tribute to their late father, who built the vehicle with his sons. “My dad planted the seed in us,” Frankie said, acknowledging the legacy behind the design.
Anthony noted that the idea for the stamps originated more than three years ago, with numerous cars and owners considered for the honor. Rosario passed away before the final approval, yet Anthony insists the late owner was aware of the recognition. “He knew,” Anthony said. “We wish he was with us, but he is here spiritually.”
“He is looking down and he has a big smile on his face and is probably really pumped up,” Frankie added, expressing his belief in his father’s presence.
The brothers expressed gratitude for the honor, calling it a “very awesome feeling” to be selected. They highlighted how lowriders symbolize the creativity and pride of diverse Southern California communities. Frankie humorously shared his intention to preserve the stamps as a keepsake. “I don’t plan to use them. I plan to keep them forever,” he said.
Upland resident Albert De Alba, whose 1963 Chevrolet Impala named El Rey is also featured, echoed similar sentiments. “I didn’t believe it at first,” De Alba told NBC LA. “It became a blessing for the family.” El Rey is currently on display at the Smithsonian Museum in Washington, D.C., offering a glimpse into the broader cultural impact of lowrider artistry.
Monica Garske, a California-based journalist, and Mekahlo Medina reported on this story for NBC Los Angeles.
