Horse urine perfume: why online bargains may be dangerous

Horse Urine Perfume: Why Online Bargains May Be Dangerous
As prices climb and living costs soar, consumers are increasingly turning to the internet for budget-friendly purchases. However, this trend has created opportunities for counterfeit goods, some of which pose serious health risks. A shocking example emerged when BBC investigations uncovered perfumes laced with horse urine, highlighting the dangers lurking in seemingly cheap deals.
The Hidden Risks of Online Shopping
Counterfeit products not only deceive buyers but also fund criminal activities. Influencers often promote these items, drawing younger audiences to seek affordable alternatives. Meanwhile, consumer advocates warn that items like balloons and chargers are sometimes sold without proper safety standards, endangering users unknowingly.
“Cosmetics and perfume, when we had some tested, have had horse urine in them so you don’t want to be putting that on your skin,” said Helen Barnham, head of enforcement campaigns at the Intellectual Property Office (IPO).
Government Action and Legislative Steps
The UK government is preparing new laws to make online retailers accountable, similar to traditional high street stores. Major platforms claim they are actively removing unsafe goods, but experts argue that the responsibility spans the entire supply chain. Inga Becker-Hansen of the British Toy and Hobby Association noted that substandard toys from abroad could bypass UK safety regulations.
With the Product Regulation and Metrology Act 2025 now in effect, authorities aim to close gaps in online product safety. The next phase involves detailed secondary legislation to define enforcement measures and penalties. Consumer protection minister Kate Dearden emphasized the reforms would “shut loopholes, clamp down on unsafe sales, and give responsible businesses the certainty they need to grow.”
Seized Goods and Real-Life Examples
Behind the doors of Swansea’s former holding cells, trading standards officers revealed massive quantities of counterfeit items. Among them were fake Labubus toys with detachable eyes posing choking hazards and Super Mario accessories containing harmful chemicals. Even K-Pop Demon Hunters dolls were found to be faulty and unsafe.
Other dangers include counterfeit Crocs, which appear authentic until opened, and Pandora jewelry that mimics genuine designs. The Ladder Association’s tests showed every extendable telescopic ladder purchased online failed safety checks, sometimes snapping with catastrophic results.
Rising Costs and Consumer Vulnerability
Increased bills and the economic strain from the Iran war have pushed more people online. While genuine bargains exist, the availability of fakes creates a risk for those prioritizing cost over quality. Consumer groups stress that unsafe products can affect children and adults alike, with issues ranging from fire hazards to suffocation risks.
Which? investigations have identified numerous dangerous items on online marketplaces, including energy-saving plugs and baby sleeping bags. The British Retail Consortium’s Inga Becker-Hansen warned that accountability must extend beyond platforms to manufacturers and importers.
